BUILT FOR INDUSTRY. MADE IN AUSTRALIA.

Manufacturing world-class cable reels, drums & spools for the electrical, mining, telecommunications and construction sectors since 1997. Proudly based in Bendigo, supplying Victoria and Australia-wide.

STEEL REELS • TIMBER REELS • PLY REELS • GENERAL FABRICATING • HEAVY INDUSTRIAL FABRICATION • SECOND HAND REELS • REEL REPAIR • REFURBISHMENT • CNC PLASMA CUTTING • SHEET & METAL ROLLING/BENDING • AUSTRALIAN MADE

Product Range

Hybrid Steel & Timber/Ply Reels & Shells

Engineered with either a steel inner core or a reinforced outer steel ring, combined with a premium hardwood timber shell — delivering the structural strength of steel with the natural resilience of timber. Produced on our robotic manufacturing line for consistent precision at scale.

Timber/Ply Reels & Shells

Traditional timber reels for electrical cable, wire and fibre optic storage, or timber cores/shells for conveyor belting. Manufactured on our robotic production line for consistent precision and quality on every unit — combining time-tested materials with modern automation. Can come in flat pack or already assembled.

Steel Reels & Drums

Welded steel reels engineered to your exact requirements. Suitable for cable, rope and conveyor belt applications across industrial, mining and infrastructure environments — built to whatever specification your project demands.

AUSTRALIA'S LEADING REEL MANUFACTURER

Who We Are — Bendigo, Victoria

Australian Reel Company (ARC), based in Bendigo, Victoria, has been supplying premium cable reels, drums and spools to Australia's most demanding industries for nearly three decades. We engineer products that perform in the harshest environments.

From small electrical contractors to large-scale mining operations across Central Victoria and beyond, ARC delivers reliable, cost-effective reel solutions, backed by CNC plasma cutting, plate rolling and robotic timber reel manufacturing — all under one roof.

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General Fabrication

Custom and heavy industrial steel fabrication to suit your project. Our skilled tradespeople handle one-off jobs and repeat production runs alike.

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Second Hand Reels & Repairs

We buy, refurbish and resell second-hand steel reels, and offer structural repairs, re-galvanising and timber restoration to extend the life of your fleet.

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MANUFACTURING CAPABILITIES

Fabrication, CNC plasma cutting, rolling and bending, cable stands, reel repairs and delivery — all under one roof in Bendigo, Victoria.

CNC Plasma Cutting

Precision CNC plasma cutting for steel plate, sheet and structural sections in Bendigo. Complex profiles, holes and cut-outs produced to tight tolerances with clean, burr-free edges. Available as a standalone service or as part of your reel order. Send us your drawing or sketch and our team will create a CAD drawing to your specifications.

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Sheet & Metal Rolling/Bending

Plate and sheet rolling, plus bending of steel tube, SHS and RHS, in Bendigo. Ideal for cylinders, cones, curved sections, barrel shells, guards, enclosures and custom steel components of varying gauges.

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Cable Stand Manufacturing

Heavy-duty cable drum stands fabricated in-house at Marong — load-rated to your drum weights, painted or galvanised, with custom widths and forklift-ready options.

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Deliveries

Our fleet handles oversized and long-length loads up to 12 metres, with delivery direct to your site, warehouse or project location Australia-wide — no third-party freight required. We also travel to and from Melbourne regularly, so discounted backload freight is available.

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START A PROJECT

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Ready to bring your custom reel or fabrication project to life? Our technical team is available to discuss your requirements, from steel cable reels to CNC plasma cutting services. Reach out today to start your inquiry.

sales@austreel.com